LEADING WORKSHOPS
HOW TO DEVELOP, MARKET AND EXECUTE WORKSHOPS FOR MAXIMUM ATTENDANCE AND RETENTION
3 Hours
$225

Workshops are often the passionate foundation of many yoga teachers’ careers. Workshops can make great money, can be taught over and over again, and can be hosted anywhere in the world. A great workshop will add to your demand as a yoga teacher. Even better is having a multitude of quality, well-executed workshops in your portfolio can take you to the next level as a yoga teacher both financially and as a much sought-after destination teacher.
 
It’s obviously important to think about what makes a great workshop, but it’s equally important to understand what makes a mediocre or poorly received workshop.
 
Our time together will be spent discussing many topics like (but not limited to):

• Figure out several workshops that you can develop based on passion, experience and knowledge
• Setting up a recurring schedule for optimal attendance and revenue
• Creating an effective marketing plan and schedule, for both the short-term and long-term
• Analyze your current website and social media
• Write a great description for your workshop that’s clear and concise
• Design a flyer that reaches your demographic and conveys your brand
• Decide which presentation mediums will work best for your workshop, whether it’s a PowerPoint presentation, a manual, or a simple handout. You’ll design it, I’ll review it and then we’ll work together to polish it into a presentation that fits your brand and your demographic.
• Figure out the best time of year to hold your workshop, and how often
• Figure out what kind of staffing or assistants you’ll need
• Decide what your best capacity for a quality workshop and student retention
• Figure out your optimal pricing, create a budget with expenses and talk about different pay rates
• When the time gets close to your workshop date we’ll do a dry run
• You’ll have several hours of homework to do between our phone calls
• Discuss contracts and your cancelation policies

 
 
We’ll work together for a total of three hours. If you’d still like some help and direction after we’re done it’s $50 per hour.
 Email Dave@WildThingBend.com to get started.