OPENING YOUR OWN YOGA STUDIO
or FIXING WHAT’S NOT WORKING AT YOUR CURRENT STUDIO
$750
10 HOURS

Opening your own yoga studio is a dream come true for a lot of people. Unfortunately that dream can turn into a nightmare if you don’t create a solid foundation for your business by fully understanding your brand, who your demographic is, hiring the right management and teachers, marketing correctly, and if you’re not prepared to truly work hard. Yoga studios aren’t one-size-fits-all businesses. Each studio and its community can vary from slight shifts to massive differences. What makes sense and is consistently and easily successful for one studio won’t necessarily work on any level at all for the one up the street. And every studio owner definitely has a different mindset, concept, and set of goals for their studio.  The time and money you’re going to put into your studio shouldn’t be approached lightly. “Winging it,” simply doing what everyone else is doing and hoping for the best, doesn’t translate to success or profit.
 
I’ll be blunt here, if you’re about to open a yoga studio then you’re about spend a lot of your time and money on a business (and it is a business) that tens of thousands of people have tried before you and failed. Declaring bankruptcy on a business is a heartbreaking experience that many people don’t fully bounce back from. There are going to be many voices giving you lots of opinions and information on how to run your business. Some of those opinions can be relevant while a majority of them are simply white noise and other people’s personal opinion. Choosing what you listen to is incredibly important, as is learning what your instincts sound like, and when to trust them.
 
Our time together will be spent discussing many topics like (but not limited to):

• Every decision you make regarding your new studio comes from two concepts: What’s your brand, and who’s your demographic
• How to fully realize your brand as a yoga studio, and as a lead teacher. Sifting through what other people’s opinions of your brand are
• Decide who your primary demographic is, and articulate that “person” in great detail
• Create a realistic budget forecast
• Locking up every important marketing and search engine medium
• Analyzing your studio and teachers’ online presence, and how they interconnect to get first page SEO ranking
• How to be strategic about marketing in the short-term and long-term
• Analyzing your studio website for maximum interconnection, aesthetic, and ease-of-understanding and use
• Choosing a mobile app that’s going provide actual results
• The importance of not hiring the best manager and teachers, but hiring the right manager and teachers
• Figuring out a class schedule that reaches your demographic in your community while balancing revenue and payroll
• Previous lawsuits in the yoga industry, how they affect your business model, and how to protect yourself
• Streamlining the online software you’ll be using for client management and setting up your accounting software
• Choosing the right pricing structure for your brand and demographic, along with strategic long-term price increases
• Understanding the importance of student retention rates, and even more importantly, each teacher’s student retention rate
• Formulating long-term yearly goals
• How to get to a level where it’s possible to hold several sold out teacher trainings each year
• Getting to a point where retail is actually profitable
• Deciding which daily, weekly, monthly and annual reports are important to you
• Controlling expenses, raising revenue and increasing profit
• Navigating through both useful and useless clichés like the “importance of a business plan,” “your best elevator pitch” or mass-discount sales like Groupon, etc.

 
We’ll work together for a total of ten hours. If you’d still like more help and direction after we’re done it’s $50 per hour.
 Email Dave@WildThingBend.com to get started.